Nano Brand Strategy and Visual Identity


Nano is a subsidiary company of Box Home Loans. The purpose of the company is to productize their in-house proprietary software mortgage software for other loan processing companies. The needed their own strategy and identity separate from Box Home Loans brand.


- Brand strategy
- Visual identity
- Marketing tactics

Phase 1: Strategy

The first stage in the process was establishing basic strategy foundations such as personas, purpose, core essence, positioning, benefits, personality and messaging. All of the strategy is laid out and explained in detail in the brand foundation document.

Phase 2: Moodboards

The second stage of the process was distilling all of the complex data of stage one and distilling down into simple brand attributes that could be communicated by a look and a feel. Not only do the moodboards include curated images but the exact strategy behind those decisions.

Phase 3: Concept Exploration Round 1

The inital stage of concepting involved exploring many different styles to experiment and see if any particular direction were more successful than the rest. This stage allowed me to see what was resonating with the client on a concept level and what was successful in communicating the strategy.